Every move the crew makes, on one screen.
Keel works across the systems you already run. You see the work as it happens, set the limits, and sign off on what matters. Nothing gets migrated.
Active intent
Keep Brand 01's VIPs from going cold
3 agents12m 03sRunning
€1.24M
GGR
€740K
NGR
16,601
Active players
98.6%
Withdrawals on time
- 09:12
CRM agent flagged 12 VIPs driftingBrand 01
- 09:12
CRM agent handed the segment to the Player behavior agent
- 09:14
Player behavior agent read the play pattern: 9 shorter sessions, 3 game switches
- 09:15
Fraud and risk agent cleared all 12 accounts, 0 flags
- 09:16
CRM agent drafted a retention offer, waiting for a person
- VIP going coldFlagged
- Payout reviewPending
- KYC checkOpen
- Campaign liveOpen
How the work gets done.
- 01
Data comes in
From your platform, your CRM tool, your support desk and your payment providers.
- 02
Agents reason
Each specialist reads what's in its lane and works out what should happen next.
- 03
Agents act
They run your workflows and stop at your gates.
- 04
People supervise
Anything outside a workflow goes to a person, with the case already prepared.
Then the work is done, and every step is on the record.
Approve, revise or reject.
You decide where the gates go, per brand and per market. Inside them, the crew acts on its own. Outside them, the case comes to your team with what the crew found and what it proposes, and nothing moves until someone on your team answers.
- Above it, your team
Goodwill credit
The crew sends up to €
2020 on its own. - Above it, your team
VIP retention offers
Offers up to €
150150 go out once drafted. - Above it, your team
Withdrawals
Released on their own up to €
1,0001,000 after checks. - Always your team
Account closure requests
The crew prepares the case and hands it over.
- Always your team
Responsible gambling signals
Locked. No workflow can route around it.
Set by your team. The crew can't change a gate.
Approval needed
CRM agent, for Brand 01
Retention offer for 12 VIPs going cold
- What happened
- 12 VIPs played less over 14 days. Play pattern read, all 12 accounts cleared.
- What the crew proposes
- A personal message from their host and an offer inside your VIP limits.
Your stack stays where it is.
Keel doesn't replace your platform, your CRM tool or your support desk. The crew works across them, so what used to sit in one team's tool reaches every agent that needs it.
Growth you can trace to a decision.
You're measured on registrations, first deposits, player value and revenue against your own targets. Keel reports on the same numbers. So when NGR hits a new high without the headcount that used to come with it, you can point at what changed.
See it on your own operation.
Bring one workflow that eats your team's week. We'll map how the crew would run it, gate by gate.