Managed services for iGaming operators
Keel runs the daily work behind your casino brands with a crew of specialized AI agents for support, CRM, player behavior, and fraud and risk. They work inside the systems you already have. You set the limits and approve what matters, so you can open the next market without hiring a new team for it.
You
We go live in Germany on the 1st. Get support and CRM ready.
- Queued
Preparing German-language support from your policies
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Building the welcome journey for new players
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Setting checks for the new market
Nothing waiting for you yet.
The crew brings you anything that needs a decision.
The operator asks the crew to get support and CRM ready for a launch in Germany.
Every new market comes with a hiring plan.
- Support agents, German-speakingCustomer supportOpen
- CRM manager, GermanyCRMOpen
- Payments operationsPaymentsOpen
- Risk analystFraud and riskOpen
Every role: recruit, onboard, train. Then the launch.
You got the license for Germany. Now you need German-speaking support, a CRM manager who knows the market, and more hands on payments and risk. The tools you already pay for add a little capacity with their AI features. You still end up hiring two, three, four more people for every market you open.
And every hire splits the work a little further. A VIP complains to support on Monday. CRM hears about it on Friday, if it hears at all.
One crew across the whole operation.
Keel is managed services, staffed by AI agents. Each one is a specialist, and they share what they see, so a signal in one corner of the operation reaches the rest in the same minute.
Live view
Answering a player's question about bonus terms, in German
Queue
- Withdrawal status, Brand 01EN
- Bonus terms question, Brand 02DE
- Account closure requestFI
- Deposit declined, card issueEN
Hands work to
- CRM agent
- Fraud and risk agent
Stops and asks a person when
A player asks to close their account, or mentions problem gambling.
Every decision that matters comes to you.
Inside your limits, the crew does the work on its own. When something falls outside them, it lands on your screen ready to sign off, with what happened and what the crew proposes.
Goes straight out
- A small goodwill bonus
Comes to your team first
- A payout review
- A VIP offer above a line you set
- Anything that touches responsible gambling
Big decisions and high-risk calls always stay with people.
We're new, and we build the crew one agent at a time.
Keel is in build. The CRM agent goes first, with our first partners. Every agent after it starts from a real operator's problem, and none joins the crew before it's proven. If what you need isn't on this page, tell us. That's how the next agent starts.
- Brand 01 ops team3 notes
- VIPs go quiet before anyone noticesVIP churn
- Segments rebuilt by hand weeklyManual segments
- Bonus rules in three spreadsheetsBonus rules
Listen
We learn how your operation actually runs.
- Pilot on Brand 01In pilotScope
10%10% of new playersYour team reviews every sendWaiting for your team3 sends3 sends Pilot window4 weeksPilot
The agent works a slice of it, with your team watching.
- Measured with your teamWeeklyMeasurePilotControl
- Segment build time
- Players reached
- Opt-outs
Read from your own systems.
Prove
We show the result in numbers you can check yourself.
- Brand 011 of 4 on the crew
- On the crew
- In pilot on Brand 02
- Listening
- Up next
Part of the crew
It becomes a standing part of the crew.
Who we work with.
The part under the waterline.
A keel is a ship's backbone. Nobody looks at it, and it's the reason the ship stays upright and holds its course. That's the job we took. You own the brand, the growth and the upside. Keel runs what's underneath.
Before you write to us.
The questions operators ask first, answered plainly.
No. We run the crew day to day as a managed service, and your team only sees what needs a decision.
Something we didn't cover? Ask us directly.
Contact usStop hiring. Start operating.
Tell us which brand or market is next, and we'll show you what the crew would run.